Sïmon Saneback


Hey, and thanks for visiting my website. I'm Sïmon, a straightforward dude and self-made entrepreneur since 16 years of age. I've started over a dozen different businesses since the late '90s with a handful of successes and twice as many failures. In the last decade, I've held several executive positions and advisory roles in global enterprises. I'm also a frequent public speaker at some of Europe's largest conferences on topics like e-commerce, digitalization and startups. I also focus on meaningful entrepreneurship by supporting entrepreneurs to explore and develop sustainable and impactful businesses.

• Career Highlights: Co-founder TS Group (2007-2012), Nordic CEO & Group CMO Smartguy Group (2012-2015), Founding Partner Wellstreet Group (2016-). • Advisory Board: PostNord (2012-2013), Bring/Posten Norge (2015-2018), Klarna (2015-2017), OKQ8 (2015-2016), Hemtex (2016-2018), Bambuser (2020-). • Board/Chairperson: Luxplus CEE (2015-2016), Global E-commerce Awards (2015-2018), Global Commerce Group (2016-2017), Returnado (2016-2018), Qleara (2016-2020), Textual (2018-2020), Wetail (2017-), Touchtech (2019-), Hyper Island Steering Committee (2012-).


A selection of various activities


2020-10, NXT Oslo 2020, Live Event (Moderator)

2020-09, NXT Stockholm 2020, Live Event (Moderator)

2020-09, Svensk Digital Handel Webinar, Live Event (Producer)

2020-08, FDIH Webinar, Live Event (Organizer)

2020-04, Heep AMA: Ask me anything, Live Event (Panelist)

2020-03, D-Congress, Gothenburg, Sweden (Facilitator/Moderator)

2020-01, Smart Commerce Nordic, Helsinki, Finland (Moderator + Keynote)

2020-01, HR Executive Nordic, Helsinki, Finland (Moderator)

2020-01, Google Developers Launchpad, Stockholm, Sweden (Panel Moderator)


2019-12, Ecosystem Summit 2019, Copenhagen, Denmark (Panelist)

2019-12, Tech Tapas @ Google for Startups, Madrid, Spain (Panelist)

2019-11, Swedish Startup Gala 2019 by SUP46, Stockholm, Sweden (Juror)

2019-10, eTail Nordic, Copenhagen, Denmark (Moderator)

2019-09, Sthlm Tech Fest, Safari Afterparty (Host)

2019-06 Arctic15, Helsinki, Finland (Panel Moderator)

2019-05, Årets Företagare w/ Nyföretagarcentrum, Stockholm, Sweden (Keynote)

2019-05, #MoveToStockoholm w/ Invest Stockholm (Host)

2019-04, Sweden Demo Day, Stockholm, Sweden (Pitch Juror)

2019-06, Arctic15, Helsinki, Finland (Moderator)

2019-09-26 Patentdagen, Stockholm, Sweden (Keynote)


2018-12, SLUSH VC Roundtable, Helsinki, Finland (Moderator)

2018-12, STHLM Tech Meetup, Stockholm, Sweden (Panelist)

2018-11, Retail Hive Scandinavia, Stockholm, Sweden (Moderator)

2018-11, UPPSTART, Uppsala, Sweden (Panelist)

2018-10, Scandinavian Man, Stockholm, Sweden (Panelist)

2018-09, Startup Sweden FemTech BootCamp, Stockholm, Sweden (Co-Organiser & Panelist)

2018-09, STHLM Tech Fest, Stockholm, Sweden (Speaker)

2018-09, SaltX Future Energy Hack, Stockholm, Sweden (Juror)

2018-08, E-commerce Invest Helsingborg, Helsingborg, Sweden (Panelist)

2018-05 Startup Fair Growth 2018, Vilnius, Lithuania (Keynote Speaker)

2018-03 Startup Sweden by Tillväxtverket & Synch, Stockholm, Sweden (Panelist)

2018-03 ITEM 2018, Kyiv, Ukraine (Speaker)


2017-10 Nordic E-commerce Summit, Malmö, Sweden (Moderator Sidekick / Panelist)

2017-10 STHLM Tech Meetup, Stockholm, Sweden (Panelist)

2017-09 Orten.io Husby, Stockholm, Sweden (Keynote Speaker)

2017-08 Camp Ven 2017, Skåne, Sweden (Facilitator)

2017-06 Global E-commerce Awards 2017, Barcelona, Spain (Jury Chairman)

2017-05 E-com Stockholm (Kistamässan), Stockholm, Sweden (Speaker)

2017-04 Future of Business, Oslo, Norway (Juror)

2017-04 Gränslösa Möten, Båstad, Sweden (Lecturer)

2017-03 D-congress 2017, Gothenburg, Sweden (Correspondent)

2017-03 Founder Institute Stockholm, Stockholm, Sweden (Lecturer)


2016-10 Ireland’s Internet Day, Dublin, Ireland (Keynote Speaker & Panelist)

2016-10 eTail Nordic 2016, Copenhagen, Denmark (Moderator)

2016-10 Emeet 10, Stockholm, Sweden (Speaker)

2016-09 Seed Forum, Stockholm, Sweden (Keynote speaker)

2016-09 Meet Magento 2016, Poznań, Poland (Speaker)

2016-05 European E-commerce Awards, Barcelona, Spain (Jury Chairman)

2016-04 The Future of Business 2016, Oslo, Norway (Speaker)

2016-04 Sweden-Ukraine IT Connection, Kyiv, Ukraine (Speaker)

2016-04 eFrokost, Oslo, Norway (Speaker)

2016-04 III Kongres Dyrektorów E-commerce 2016, Kraków, Poland (Speaker)

2016-03 Meet Magento 2016, Stockholm, Sweden (Keynote Speaker)

2016-03 D-congress 2016, Gothenburg, Sweden (Correspondent)


A selection of various AWARDS, LISTINGS & NOMINATIONS


Investor of the Year, Sweden, Nordic Startup Awards

Sweden's 101 Super Talents 2019, Entrepreneur, Veckans Affärer


Pay It Forward Investor of The Year, Swedish Startup Gala by SUP46

Best Entrepreneur Support Team Nordics, Capital Finance International Awards


Sweden's Most Active Tech Investors 2017, Dagens Industri (#3 Place)


Sweden's Most Active Tech Investors 2016, Dagens Industri (#2 Place)


Guldägget, Winner, Digital Craft

Eurobest, Bronze x2, Design & Interactive

The Webby Awards, Honoree, Best User Interface

D&AD 2015, Pencil x 2, Mobile Marketing & Branding

Europe's Top E-commerce Influencers 2015, Influencer50 & Salesforce

The Webby Awards 2015, Nominee x2, Interactive Advertising Media & Best Visual Design


Awwwards, SOTD

FWA x2, SOTD & Mobile

Google, Creative Sandbox Feature 2014

Cannes Lions, Finalist x2, Mobile & Digital

Google + OC&C, Top Nordic Pureplayer 2014

Ehandelsprisen 2014, Finalist, Cross-Border of the Year, FDIH


Ehandelsprisen 2013, Cross-Border of the Year, FDIH


European E-commerce Awards, The Pure Player Award (Silver Winner)


Grammisgalan, Finalist, Music Video of the Year by MTV