Sïmon Saneback


Hey, and thanks for visiting my website. I'm Sïmon, a straightforward dude and self-made entrepreneur since 16 years of age. I've started over a dozen different businesses since the late '90s with a handful of successes and twice as many failures. In the last decade, I've held several executive positions and advisory roles in global enterprises. I'm also a frequent public speaker at some of Europe's largest conferences on topics like e-commerce, digitalization and startups. I also focus on meaningful entrepreneurship by supporting entrepreneurs to explore and develop sustainable and impactful businesses.

• Career Highlights: Co-founder TS Group (2007-2012), Nordic CEO & Group CMO Smartguy Group (2012-2015), Founding Partner Wellstreet Group (2016-). • Advisory Board: PostNord (2012-2013), Bring/Posten Norge (2015-2018), Klarna (2015-2017), OKQ8 (2015-2016), Hemtex (2016-2018). • Board Member: Luxplus CEE (2015-2016), Global Commerce Group (2016-2017), Qleara (2016-), Returnado (2016-2018), Viddget (2018-), Textual (2018-). • Chairman: Wetail (2017-), Pinguin (2018-). Hyper Island Steering Committee (2012-). Global E-commerce Awards (2015-2018).


A selection of various activities


2019-09-26 Patentdagen, Stockholm, Sweden (Keynote)

2019-05, Årets Företagare w/ Nyföretagarcentrum, Stockholm, Sweden (Keynote)

2019-05, #MoveToStockoholm w/ Invest Stockholm (Host)

2019-04, Sweden Demo Day, Stockholm, Sweden (Pitch Juror)


2018-12, SLUSH VC Roundtable, Helsinki, Finland (Moderator)

2018-12, STHLM Tech Meetup, Stockholm, Sweden (Panelist)

2018-11, Retail Hive Scandinavia, Stockholm, Sweden (Moderator)

2018-11, UPPSTART, Uppsala, Sweden (Panelist)

2018-10, Scandinavian Man, Stockholm, Sweden (Panelist)

2018-09, Startup Sweden FemTech BootCamp, Stockholm, Sweden (Co-Organiser & Panelist)

2018-09, STHLM Tech Fest, Stockholm, Sweden (Speaker)

2018-09, SaltX Future Energy Hack, Stockholm, Sweden (Juror)

2018-08, E-commerce Invest Helsingborg, Helsingborg, Sweden (Panelist)

2018-05 Startup Fair Growth 2018, Vilnius, Lithuania (Keynote Speaker)

2018-03 Startup Sweden by Tillväxtverket & Synch, Stockholm, Sweden (Panelist)

2018-03 ITEM 2018, Kyiv, Ukraine (Speaker)


2017-10 Nordic E-commerce Summit, Malmö, Sweden (Moderator Sidekick / Panelist)

2017-10 STHLM Tech Meetup, Stockholm, Sweden (Panelist)

2017-09 Orten.io Husby, Stockholm, Sweden (Keynote Speaker)

2017-08 Camp Ven 2017, Skåne, Sweden (Facilitator)

2017-06 Global E-commerce Awards 2017, Barcelona, Spain (Jury Chairman)

2017-05 E-com Stockholm (Kistamässan), Stockholm, Sweden (Speaker)

2017-04 Future of Business, Oslo, Norway (Juror)

2017-04 Gränslösa Möten, Båstad, Sweden (Lecturer)

2017-03 D-congress 2017, Gothenburg, Sweden (Correspondent)

2017-03 Founder Institute Stockholm, Stockholm, Sweden (Lecturer)


2016-10 Ireland’s Internet Day, Dublin, Ireland (Keynote Speaker & Panelist)

2016-10 eTail Nordic 2016, Copenhagen, Denmark (Moderator)

2016-10 Emeet 10, Stockholm, Sweden (Speaker)

2016-09 Seed Forum, Stockholm, Sweden (Keynote speaker)

2016-09 Meet Magento 2016, Poznań, Poland (Speaker)

2016-05 European E-commerce Awards, Barcelona, Spain (Jury Chairman)

2016-04 The Future of Business 2016, Oslo, Norway (Speaker)

2016-04 Sweden-Ukraine IT Connection, Kyiv, Ukraine (Speaker)

2016-04 eFrokost, Oslo, Norway (Speaker)

2016-04 III Kongres Dyrektorów E-commerce 2016, Kraków, Poland (Speaker)

2016-03 Meet Magento 2016, Stockholm, Sweden (Keynote Speaker)

2016-03 D-congress 2016, Gothenburg, Sweden (Correspondent)


A selection of various AWARDS, LISTINGS & NOMINATIONS


Pay It Forward Investor of The Year, SUP46 / Swedish Startup Gala

Best Entrepreneur Support Team Nordics, Capital Finance International Awards


Sweden's Most Active Tech Investors 2017, Dagens Industri (#3 Place)


Sweden's Most Active Tech Investors 2016, Dagens Industri (#2 Place)


Guldägget, Winner, Digital Craft

Eurobest, Bronze x2, Design & Interactive

The Webby Awards, Honoree, Best User Interface

D&AD 2015, Pencil x 2, Mobile Marketing & Branding

Europe's Top E-commerce Influencers 2015, Influencer50 & Salesforce

The Webby Awards 2015, Nominee x2, Interactive Advertising Media & Best Visual Design


Awwwards, SOTD

FWA x2, SOTD & Mobile

Google, Creative Sandbox Feature 2014

Cannes Lions, Finalist x2, Mobile & Digital

Google + OC&C, Top Nordic Pureplayer 2014

FDIH Ehandelsprisen 2014, Finalist, Cross-Border of the Year


FDIH Ehandelsprisen, Cross-Border of the Year


European E-commerce Awards, Silver, The Pure Player Award


Grammisgalan, Finalist, Music Video of the Year